Policy brief: making the business case for wetland…
16 June, 2026
Policy brief: making the business case for wetland…
16 June, 2026
Can farming and nature restoration go hand in…
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Wednesday 30 november 2022
Header photo: Cacao © Holiet via Pixabay
To address the causes and consequences of climate change and achieve broader goals for inclusive sustainable development, it is important to improve the resilience of landscapes with a unique and high biodiversity.
In a paper, we present the key lessons learned based on the successes and challenges of the first two years of the Mobilising More for Climate (MoMo4C) programme with regard to the identification, incubation and acceleration of green business cases in the selected landscapes.
The MoMo4C approach to business case development has four steps:
The blue print paper describes the lessons learned for each of these steps so investors, companies and civil society organisations who are active in green business development can learn from them.

MoMo4C is a five-year programme of IUCN NL, WWF Netherlands and Tropenbos International and implementing partners that are based in landscapes in Cameroon, Ghana, Indonesia, Uganda and Zambia. The programme is funded by the Dutch Ministry of Foreign Affairs.
MoMo4C applies an integrated landscape approach: it aims to develop green business propositions that tackle the impacts and causes of climate change by bringing together entrepreneurs, companies, policymakers, investors, civil society organisations and local entrepreneurs at the landscape level.
Through bottom-up development of these business cases, the goal of the programme is to attract new or redirect existing green investments to rural, biodiverse areas that have poor access to finance. These investments boost inclusive, climate resilient and sustainable landscape development.
16 June, 2026
Wetlands are biodiversity hotspots that support 40% of global species, store huge amounts of carbon, and are essential for water…
03 June, 2026
This week, the Horizon Europe project BALANCE was launched. Coordinated by Wageningen University & Research, this four-year project will support…